Oracle, Salesforce, Adobe and other big marketing software creators should look out because Microsoft and their consultants is now here to shake things up a bit. The consultants in Perth are actually quite excited by all of the latest developments in Microsoft Dynamic’s CRM (Customer Relationship Management) software and their clients should be too.

Microsoft has promised its clients that it would deliver a new marketing platform this quarter and they have kept this promise to their clients. This CRM (customer relationship management) software offers new marketing, customer care and social listening capabilities. It’s part of Microsoft’s waves of updates in 54 markets (including Perth) and 42 different languages. The new software release is integrated with Lync, Microsoft Office 365, Power BI, SharePoint, Skype and Yammer for clients using Office 365.

Microsoft Dynamics CRM (client relationship management) software has made some great progress over the past couple of years. According to a consultants in Perth, the amazing capabilities that are found within this release bring great value to customers. The innovative business applications that are found within the cloud allow businesses to be better equipped to meet their customers’ needs. Ultimately, when it comes to the customer experience the Perth consultants says that people should look out for this software. This is because they have witnessed as the PGA Tour is already using this relationship management software.

The Social Listening tool allows clients to tap into social conversations so that they can get real-time feedback whenever it comes to things like brand, products, competitors, campaign management and other issues.

So, how does Microsoft’s relationship here compare to that of another Perth consultant? In order to position itself Microsoft started by acquiring MarketingPilot in 2012. Then in 2013 Oracle bought Responses, Sales Force bought Exact Target and Adobe bought Neolane.

This seems to be the same angle that the Microsoft consultant is choosing to take. They’re giving the CRM (Client Relationship Management) platform better marketing alignment. However, they don’t feel this CRM faces the same pressure that either SalesForce Perth or Oracle faced.

If you’re interesting in learning more about how to leverage this CRM (Customer Relationship Management) software, you should contact a Perth consultant who is experienced with CRM at Enquiry@CRMperth.com.au and http://crmperth.com.au/for more info.