At CRM Perth, we use the social functions in Microsoft CRM to identify, interact and engage with our partners.

Social Customer Relationship Management Perth has been around for a long time. However, not many businesses use it the right way. This is especially the case when it comes to dealing with partners, be they resellers, consultants, distributors or VARs.

Most companies mainly use social media to identify complaints or signs of dissatisfaction from their partners. However, social media can be used for more than an alarm system for spotting unhappy partners. You can use it to build relationships with end customers and improve sales through indirect channels with your partners.

Below are four ways in which you can use social CRM to improve your relationship with partners.

1) Create Community of Partners
The days of communicating with a consultant or partner on a one-on-one basis are long gone. With the rise of social media, companies can leverage platforms like LinkedIn and Facebook groups to engage with their partners and educate them on their solutions.

Through such platforms, partners can also form alliances that can help them sell more for the mutual benefit of both partners and your organization.

2) Monitor and Provide Support
Social CRM can help you provide support to customers and vendors who may have difficulties in using your company’s solution. Microsoft CRM has social monitoring tools that can help a company find what users are saying about it, its products, partners and support.

With this information, the company can act quickly to guard its reputation, acquire new customers or build its brand depending on the information provided by the product users on social media sites.

3) Encourage Training and Certification
For partners to provide stellar support to their customers and hence enhance your brand in the market, they must know how your product works. You should provide training and certifications to encourage partners to know more about your product.

You can use various incentives to encourage voluntary training. For example, tweeting about a partner that has been recently certified can boost their mark in the market and help them get more customers. This move is beneficial to both yours and the partner’s bottom-line.

4) Nurture New Co-Marketing Opportunities
Social CRM can help you identify users that are not satisfied with their current solution provider, and that may be looking for alternatives. With this information, you can position your business by providing helpful content at the right time.

This sales prospecting is non-intrusive and relevant, and results to higher sales than outbound marketing.

Contact enquiry@CRMperth.com.au and http://crmperth.com.au/ for more info