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Microsoft Dynamics is preparing for the launch of CRM 2015 which includes some significant enhancements and introduces new functionality. This article is a summary of the newest improvements.

Dynamics CRM 2015 enhancements provide solutions that deliver amazing customer experiences throughout the entire marketing and sales cycles.

With investments into 5 key business areas, the improvements touch many aspects of business process with valuable increases in efficiency.

Marketing Improvements
Marketing now owns more of the of the customer journey than ever before, so they must engage customers in new and meaningful ways.  Improved visibility in tracking campaigns allows insights into real-time impacts of marketing efforts.  Specific functional improvements are summarized below.  Please refer to the Microsoft Dynamics CRM 2015 Release Preview Guide for more details.

  • Multi-Channel Marketing
  • Email Editor
  • Integrated Social Listening
  • Campaign Management Console
  • Sales Collaboration
  • B2B Marketing
  • Marketing Resource Management
  • Internal Process Automation
  • Geographical Expansion

Sales Improvements

  • Guided Sales Process
  • Product Families
  • Sales Hierarchies
  • CRM for tablet enhancements

Customer Service
Companies can connect their customers to the right answers to their service inquiries at the right time, via their channel of choice across web, social, chat, mobile and phone.

  • Case Management

Social Tools
Social has changed the way people engage, communicate and make decisions.  Companies need social tools to be a part of the decision making process.

  • Microsoft Social Listening

Platform Tools
Powerful tools allow you to tailor Microsoft Dynamics CRM to meet your unique business requirements.

  • Search
  • Synchronize more types of information between CRM and Outlook or Exchange

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.