CRM has recently been approached by yet another Perth based business who has asked them to provide a consultant to improve their sales targets and reporting. Marketing and sales are a risky business, especially when the market is subject to change, but in general, we use a portfolio strategy to minimize risk. We know it can be futile to put all of your eggs in one basket, but how do we convince others of this?

Those who sell more than one product have already built a portfolio and each and every part of that valuable portfolio is at risk. Business people and sales people view risks differently, but the Sales Management Perth understands the importance of great marketing. If the goods are to sell to make maximum profit they should be marketed well.

Sales reps tend to focus on reaching their quotas; salespeople who work on a commission basis are not interested in the profit margin. The sales team will find the quickest and easiest way to sell, as their salary is based on the amount of sales made.

This is when compensation management comes into play; compensation management enables the sales team to weigh up the risks. The business may benefit from assembling a new portfolio to support their latest product. The salespeople should know what is expected of them and the business could consider placing a quota on the product to ensure the reps contribute fully to the rollout.

CRM Perth feel that some sales reps treat new product rollouts as a game, the reps keep their scores on a W2 form, but the managers are left dangling, and an experienced Customer Relationship Management Consultancy Perth recognizes this cause’s immense frustration. Why hire a consultant? An expert CRM Consultant can help you to build the business you dream of.

Every business has goals, but it is useless to dish out a goal with an incentive unless the outcome can be measured. Spreadsheets have their uses, but a spreadsheet cannot measure success. Adopt a portfolio approach to selling and you have every chance of staying ahead of your business rivals. The humble spreadsheet doesn’t track an individual’s performance, whereas a modern database-backed system can track sales people, products and incentives. This enables businesses to reward people who exceed expectations and take risks.

CRM can maximize sales, contact a Consultant in Perth today at enquiry@CRMperth.com.au to find out how to use modern technology to get the best out of your business. Visit:  http://crmperth.com.au/contact-us/ and you can feel free to call us: (08) 6102 7284.