Rather than cost savings, growth seems to be the year’s theme. That’s quite the opposite of previous years wherein organizations looked to cut back costs associated with sales, marketing, and customer service. This year, participants did not include cost cutting in their top half objectives. This also suggests that organizations looking to make savings, are avoiding cuts that might negatively affect customer experiences.

Last year’s biggest concern was gaining a single view of the customer. This year, participants overwhelmingly stated the lack of a well-defined CRM Increase Sales Strategy Perth as the number one issue regarding the threats to the success of their customer initiatives. This suggests that quite a huge progress has been made since the previous year. Organizations have finally realized that they actually do need a strategy. And without any strategy, no matter what technology they use, their customer relations will remain bad along with their revenue growth.

In the last 10 years, the report says that customers’ trust in big businesses has declined rapidly. Customers are complaining more and becoming more willing switch vendors if they have a poor experience. Customers are now also more inclined to share their experiences with others, whether good or bad, particularly across social networks.

The Gartner report also adds mobile adoption as causing fundamental shifts in when, how, and why customers engage with each other. Mobile adoption has also caused shifts in how customers expect to be able to engage with enterprises and organizations. These factors combined are now forcing enterprises to rethink, redevelop, or even start new CRM Customer Relationship Management strategies.

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.