Hubspot is software that has been very popular with some of CRM Perth’s clients, which is why it’s so exciting to see an upgrade!

HubSpot announced Tuesday the inbound marketing company has joined the CRM business.

HubSpot Co-founder and CEO Brian Halligan unveiled HubSpot CRM on the main stage at INBOUND, attracting applause from users currently splitting their time between HubSpot and Salesforce.

“This is a different kind of CRM system,” Halligan emphasized. “This is a CRM system that works for you.”

The CRM system wasn’t all, however; Halligan also debuted SideKick, a “sales acceleration product” that has replaced HubSpot’s Signals email management system, announced at last year’s INBOUND and described as a competitor to Yesware.

Although HubSpot CRM Perth and SideKick can be used separately, the latter is meant to fill the gaps of the former. With SideKick, users can prospect, keep track of current contacts, see who opens and clicks their email, as well as schedule future correspondence.

The beauty of the HubSpot CRM is that it works in the background of the tools sales rep already use, with features they weren’t granted access to before. The company has built a phone system inside its CRM, allowing for automatic call recording and logging — meaning, no more trying to interpret calls after both parties have hung up. Sales reps can also create deals inside the CRM and follow-up on emails without ever having to open their email at all.

“We’ve been going back and forth for years about whether we should build our own CRM for our customers,” Halligan explained.

The company had also been going back and forth on the price to offer their new products at.

The best news of the keynote? HubSpot CRM and SideKick are both free. HubSpot will roll the new service out to its customers and partners first over the next couple of months, and then go global with it.

“This is probably the biggest day in HubSpot history for us so far,” Halligan shared, before closing out the keynote.

Given the company filed for a $100 million IPO in late August, the claim is a serious one to make.

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