CRM Perth is proud and excited to be implementing many upgraded CRM solutions when the latest edition of Dynamics CRM arrives.

To further differentiate itself from competitors like Salesforce.com, Microsoft has added a host of new features to the latest version of its Dynamics CRM application. Microsoft Dynamics CRM 2015, which will be released in the fourth quarter of this year, aims to improve collaboration between sales and marketing teams, and eliminate redundant efforts.

Dynamics CRM 2015 also promises to give sales and marketing professionals the tools they need to deliver outstanding customer experiences. By aligning efforts around key objectives, Microsoft says companies can boost customer engagement and drive sales success.

Let’s take a look at some of the new features in Dynamics CRM 2015.

E-Mail Editor

The new E-mail Editor enables marketers to select easily from pre-defined templates or create e-mails from scratch using an interactive drag-and-drop build process. For expert users of CSS (cascading style sheets) and HTML, there’s also an advanced editor for creating more sophisticated documents.

Campaign Management Console

The Campaign Management Console has been updated to include complex multi-condition triggers to fine-tune responses and embedded cross-campaign offers, as well as A/B testing. To be sure that their efforts are delivering the expected results, marketers can easily set up and run A/B tests that have different objectives, with results displayed via real-time analytics.

Sales & Marketing Collaboration

The Sales Collaboration Panel allows sales people and managers to provide input into campaigns and targeting. This new functionality enables appropriate people on the sales team to can gain visibility into campaign activities and control communications targeting their customers. They can also set up and receive alerts based on their interactions.

Guided Sales Processes

In addition, the updated release improves features related to business process management (BPM) that originally debuted with Microsoft Dynamics CRM 2013. The new version includes a branching capability so organizations can implement complex business processes. “The branch selection is done automatically, in real time, based upon rules defined during the process definition,” Microsoft explains.

For example, when a company is selling products or services, it can configure a single business process flow, which ultimately splits into two branches — one specific to products and the other for services.

Product Families

With Dynamics CRM 2015, Microsoft says sales teams will be more effective thanks to new features for bundling products and recommending related products for cross-sell and upsell opportunities. Sales managers can easily configure product offerings that bundle related products together. They can then provide tailored price lists so sellers can position the best products at the best prices.

With a host of new functionality, Microsoft is betting Dynamics CRM 2015 has what it takes to get the job done.

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.