CRM Perth is curiously monitoring the CRM world for news between Microsoft Dynamics CRM and Salesforce as they battle it out to bring better CRM functions for us to consult our clients on.

Microsoft is anxiously looking forward to making a positive move aimed at Salesforce.com which is the rival of their CRM Customer Relationship Management. Their move is reinforced with many new capabilities for increased customer support, social media monitoring and marketing automation.

The three components that in part came about by the Microsoft acquisition of NetBreeze, MarketingPilot and Parature, produce a true sense of competition with Salesforce.com’s ExactTarget, Radian6 and Service Cloud software products.

Microsoft Dynamics CRM and Parature senior director Bill Patterson has commented that Marketing Pilot has undergone a “complete overhaul” designed to make it feel similar to and look like Microsoft’s core CRM application. In the beginning, Microsoft had just offered a connector to Marketing Pilot. In addition, it has transferred the product which is now known as Dynamics Marketing, and brought it to its Azure cloud service.

Microsoft CRM Perth has promised its clients that it would deliver a new marketing platform this quarter and they have kept this promise to their clients. This CRM (Customer Relationship Management) software offers new marketing, customer care and social listening capabilities. It’s part of Microsoft’s waves of updates in 54 markets (including Perth) and 42 different languages. The new software release is integrated with Lync, Microsoft Office 365, Power BI, SharePoint, Skype and Yammer for clients using Office 365.

Microsoft Dynamics CRM (Client Relationship Management) software has made some great progress over the past couple of years. According to a consultant in Perth, the amazing capabilities that are found within this release bring great value to customers. The innovative business applications that are found within the cloud allow businesses to be better equipped to meet their customers’ needs. Ultimately, when it comes to the customer experience the Perth consultants says that people should look out for this software. This is because they have witnessed as the PGA Tour is already using this relationship management software.

This seems to be the same angle that the Microsoft consultant is choosing to take. They’re giving the CRM (Client Relationship Management) platform better marketing alignment. However, they don’t feel this CRM faces the same pressure that either SalesForce or Oracle faced.

Finally, the Net Breeze social media software acquired by Microsoft has been given a name. They have dubbed it Social Listening. The software tracks mentions products and social media brand names and proceeds to carefully analyze the data utilizing natural language processing which help make a determination of the sorts of sentiments that are expressed.

Social Listening will for no charge be included along with Dynamics CRM Online professional edition licenses. Although not offering any specifics, Patterson said pricing for Dynamics Marketing and the incremental fee on-premises Dynamics CRM users will have to pay should they opt to turn to Social Listening are going to be made known at the Convergence conference in march, you should get in contact now to book an obligation-free appointment at http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.