Customer Relationship Management or CRM–its success or failure depends on a team approach where every single employee has an important role. CRM Perth is committed to putting that customer first, not just in Perth, but abroad as well.

However, CRM Perth realizes that when CRM Software is chosen and deployed, people must choose and deploy it, too, starting with the big boss at the top of the organization to sales people and support employees.

For example, a Consultant must look at CRM data as a great tool to improve how he does business, not just in the office, but on the road and in day to day contact with the Customer. The CRM data can help him understand exactly what the Customer needs, and how and when he should be approached. A Customer whose expectations are not just met but exceeded will be in loyal relationship with the Consultant and the company.

Also, sales people must communicate their focus on good Customer Relationship Management to the marketing people so that department correctly analyzes the mindset of the Customer. Marketing can then advise the Consultant on how to approach the Customer. In other words, CRM Perth says meet the Customer where he is and then intelligently lead him to where he needs to be. This is outstanding Customer Relationship Management.

The number of companies that we’ve seen succeed with this center-of-the-universe strategy out of the gate can be counted on one hand. And the number that we’ve seen fail is, well, all of the rest. Successful CRM implementation isn’t rocket science—but it does require a strategy that adheres to these three best practices.

1. Keep It Simple

The French philosopher Antoine de Saint-Exupery famously said that perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.  And so it is with a CRM system. We’ve seen company after company add as many bells and whistles to their CRM tool as technically possible too quickly. They did so with the best intentions, yet they typically realized poor outcomes. The fewer tabs, the fewer fields, the fewer functions you can get away with in your CRM tool, the better. Add features and functions to build on to a workflow that is established.

2. Focus on What Matters

Salespeople need focus, and sales management isn’t always good at providing it. We tell salespeople that everything is important, and in no place is that more evident than a CRM system. When you’re choosing those few tabs, fields, and functions that should survive in your tool, choose the ones that will focus your sellers on the things that really matter. CRM should be implemented for one main reason: to make salespeople more productive. Any distraction from that focus is a waste of bits and bytes.

3. Remember, CRM is for the Reps

If we are honest with ourselves (and even if we’re not), CRM systems were originally sold as a fantastical reporting machine for senior leadership. Consequently, these systems are tremendously effective at generating management reports. However, that’s not the best use for CRM. A CRM system’s ideal role is to make it easier for salespeople to do their jobs. How can it enable better selling and improve buyer/seller interactions? That is the riddle that must be solved. And when you finally solve it, user adoption, perceived value, and field-level insights will soon flow from your CRM tool effortlessly.

For more information, visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 9325 4505.